Julie Ashby

Fellowship duration: February 2009- January 2011

Julie Ashby joined the PATHWAYS Programme in February 2009 at the Institute of Education in London. Julie has a BSc in Mathematics, an MSc in Economic and Consumer Psychology and a PhD in Social and Economic Psychology, all from the University of Exeter. Her MSc research focused on the appointment of women to risky or precarious leadership positions in a legal context. Her PhD research, which was funded by the ESRC, explores the role of (a) occupational group membership and identity, and (b) occupational taxpaying norms and values in taxpaying behaviour and attitudes. Overall, the thesis highlights the subtleties surrounding the relationship between identity and taxpaying norms and values in influencing taxpaying behaviour and attitudes. It builds a strong case for the development of an approach to taxpaying behaviour and attitudes that marries traditional variables (e.g., deterrence) with social and cultural ones (in particular, occupational identity and taxpaying culture). At a practical level, the thesis speaks to current debates about the role of social norms in government policy, and makes suggestions as to how taxpayers could be managed in a way that boosts their cooperation and increases compliance.

Julie has published papers in the Journal of Economic Psychology, The Journal of Socio-Economics, The European Psychologist, The Journal of Community and Applied Social Psychology, The Tax Advisor, and the William and Mary Journal of Women and the Law. She has presented at a range of Social and Economic Psychology conferences and carried out and contributed to research at the Centre for Tax System Integrity (CTSI) in Canberra, Australia. She is a member of the European Association of Experimental Social Psychology and the International Association of Economic Psychologists.

Since completing her PATHWAYS Fellowship, Julie is now a Research Fellow at the European Centre for Environment & Human Health at the Royal Cornwall Hospital, Truro




Ashby, J. S., Schoon, I., & Webley (2011). Save now, save later? Linkages between saving behaviour in adolescence and adulthood. The European Psychologist. Vol 16(3), 227-237

Ashby, J. S. & Schoon, I. (2010). Career Success: The role aspirations, ambition and gender in predicting adult social status and earnings. Journal of Vocational Behavior, 77(3), 350-360

Ashby, J., S., & Webley, P. (2010). Exploring the existence of distinct occupational taxpaying cultures in Australia. Australian Tax Forum, 25, 29-55.

Ashby, J. S., & Schoon, I. (in press). Living the dream?: A qualitative retrospective study exploring the role of adolescent aspirations across the lifespan. Developmental Psychology

Book Chapters

Webley, P. & Ashby, J. S. (2010). The economic psychology of value added tax compliance. In J. Alm, J. Martinez-Vazquez & B. Torgler (Eds.), Developing Alternative Frameworks for Explaining Tax Compliance. Routledge